Out of Home Advertising Association of America (OAAA) predicts the out of home (OOH) advertising Industry will become more data-driven with advanced measurement tools, increased budget reallocation from overspent channels, deeper digital integration, immersive AI-driven experiences, a privacy-friendly edge, and real-time programmatic capabilities enhancing omnichannel strategies.

In today’s America, those of us with college degrees, post-graduate qualifications, and corporate or entrepreneurial titles are no longer the majority, nor are we the ones holding the most influence. Instead, we are outliers. The recent election reflects the reality that the ruling majority is no longer defined by traditional markers of privilege or opportunity. This majority, largely com...

Over the next 20 years, Americans who are now 18-34 are going to mature into the most powerful segment in the US population. It’s widely acknowledged that an unusually high proportion of this segment are suffering from anxiety, depression, attention problems, low self-esteem, social awkwardness, hopelessness, a dim view of the future, and a sense of the meaninglessness of life.

Over the next 20 years, Americans who are now 18-34 are going to mature into the most powerful segment in the US population. It’s widely acknowledged that an unusually high proportion of this segment are suffering from anxiety, depression, attention problems, low self-esteem, social awkwardness, hopelessness, a dim view of the future, and a sense of the meaninglessness of life.

In the world of real estate, trust is paramount. Nowhere is this more evident than in Canada, where successful real estate public relations programs have demonstrated the power of transparency and community engagement. As the market continues to evolve, Canada’s approach to real estate PR offers valuable lessons f...

Happy Halloween! Industry journalist and MediaVillage columnist Simon Applebaum is coming to you live for the final October 2024 episode of Tomorrow Will Be Televised, the long-running audio program and podcast, now in its 18th year.

The Myers Report, in collaboration with the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), MediaVillage Education Foundation, and leading media agencies, conducted a survey in July 2024 among U.S.-based advertising professionals. With a total of 2,492 respondents, the survey explored the learning resources professionals turn to when ask...

What are your feelings about experiential marketing? I love the format, and so does Carter. His agency creates some of the coolest and most immersive experiences for brands. If you saw Dead and Co at the Sphere in Las Vegas, you saw some of his work. Listen to us talk about the power of experiencing a brand first hand.