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Article Summary
  • Applebee's and IHOP are merging their marketing and operational teams to boost sales
  • The partnership aims to capitalize on the popularity of each brand and attract new customers
  • The CEO of the parent company, Dine Brands, believes this collaboration will help reverse declining sales
  • Both chains have been struggling with declining sales and foot traffic in recent years
  • The merger is part of a broader strategy to revitalize the brands and drive growth Tone: Positive and optimistic about the potential success of the collaboration.
Check out the full article here.
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United States of America
  Las Vegas Review-Journal     3 hours ago
Applebees And IHOP Join Forces To Reverse Declining Sales
During its earnings call on Thursday, Dine Brands announced that the first-ever Applebee’s-IHOP dual-brand restaurant in the U.S. will open at the beginning of next year.
https://www.reviewjournal.com/entertainment/food/a...
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